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Here are some tips recommended by the CFA (Chartered Financial Analyst) Institute if you’d like to consider incorporating SRI into your investment plan.
Define Your Goals and Objectives
SRI is a broad and growing field that means different things to different investors. The first step in developing a socially responsible investment program is to ask yourself what you hope to achieve.
The answer should be based on your values and what you consider to be important. Your personal goals can determine how you implement a socially responsible investment policy.
Decide on an Approach
Socially responsible investment techniques can be categorized into three general approaches. You can certainly use a combination of all three.
The first approach, which is popular among mutual funds, is portfolio screening, which can take two forms.
(a) Negative screening excludes some companies or sectors from the possible investment universe based on certain criteria relating to the company’s policies, actions, products, or services (such as eliminating companies that manufacture tobacco products).
(b) Positive screening specifically includes some companies or sectors in the investment universe based on the company’s meeting certain standards (such as seeking out companies with strong diversity programs).
A second approach, called best practices classification, chooses companies in a particular sector that rank high based on one or more environmental, social, governance, or ethical criteria as well as financial criteria.
A third approach is using shareholder status as an owner in the company to monitor management, initiate constructive dialogue about its business practices, and influence managerial behavior through proxy voting or direct engagement. Although this active approach may not be feasible for the typical investor, investors can choose investment managers, pension funds, and mutual funds that define their investment strategies by such advocacy efforts.
Select an Appropriate Benchmark
As with any investment, you should choose a benchmark against which to evaluate your investment’s performance. Generally speaking, a benchmark is an index or portfolio that defines how a typical or average portfolio of similar securities might have performed, thus allowing the investor to judge portfolio performance.
Choose an SRI Rating Firm
A number of firms rate companies based on their social, environmental, and/or governance track record. Some rating methods focus on specific countries or regions and others are more global. Rating firms also vary according to what criteria are used to rank companies. In any case, firms that supply SRI ratings can do much of the work for you and can be a useful tool in implementing an SRI strategy.
Investigate SRI Vehicles
One way to invest in a socially conscious manner is to pick individual securities issued by companies that rank well according to your criteria (or those of a rating agency) and are also likely to perform well against a benchmark. Keep your expectations and criteria realistic.
Alternatively, several mutual fund families specialize in offering mutual funds with a socially aware approach. Investors can also choose from almost a dozen exchange-traded funds (ETFs) with an SRI focus.
Some SRI ETFs can be highly specialized, focusing, for example, on companies investing in alternative energy technologies or even more specifically nuclear power. These ETFs can be useful tools for constructing a socially responsible portfolio, but beware that these funds may be highly concentrated in one area and may not offer appropriate diversification.
Diversify
The golden rule of investing is to maintain a well-diversified portfolio because diversification reduces risk without necessarily sacrificing return. This imperative applies to SRI as well.
A process of systematically excluding investments and even market sectors based on negative screens or focusing exclusively on certain sectors can inadvertently create an under diversified portfolio.
Be Aware of Fees
Expect to pay higher management fees for socially responsible mutual funds and ETFs. Annual expense ratios for SRI ETFs range from about 0.40 percent to 1.00 percent of portfolio value.
These costs are substantially higher than for ETFs that track traditional broad market indices, like the S&P 500 Index, which have expense ratios that range from 0.08 percent to 0.40 percent.
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